The Project

Directly inspired by the university’s architecture, I thought it would be interesting to incorporate that imagery into a merchandise line — t-shirts, pins, mugs, the works.

In the past we had drawn some sales from a limited batch of a single building design, but since each building houses different majors we thought expanding to others could have some sales potential. The offset blocks of color are meant to evoke a more playful and engaging tone as a callback to the university’s original brand identity that contained six core colors.

Unfortunately, this project never came to fruition with the university suddenly shuttering it’s doors on June 7, 2024. The buildings seen here are Hamilton Hall (in magenta) and the Arts Bank (in blue).